![]() Forecastle received a popular experience marketing attraction, meaningful sponsorship revenue, and over a billion media impressions from becoming the first US music festival to debut the new technology. Launching in a mid-size market, HTC saves valuable resources while gaining the trust, knowledge, data and content it needs to launch nationally. ![]() Take those learnings and optimize the brand activation for a nationwide tour. Record their experiences for R&D, product development, digital and social media marketing purposes. If your activation space in an event activation is welcoming, it will not only attract a large number of potential clients to your experiential area but also. Invite key stakeholders and influencers to experience it first. HubSpot defines brand activation as One-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience. Vet the tech with an experiential brand activation for 75,000 fans. Before taking the highly-anticipated technology on a major media market tour, debut it at Forecastle Festival in Louisville, KY. ![]() Design an experiential marketing strategy to introduce the technology and drive adoption amongst media, retailers, distributors, influencers, brand fans and more. Debut HTC's immersive, state-of-the-art, virtual reality technology to the US market. ![]()
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